Rory's Choice

Defending UBS Hong Kong Open champion Rory McIlroy has had the Titleist 913 driver in his bag for a few months now – and it clearly agrees with him. Equipment editor Charlie Schroeder decided it was worth taking a closer look at the club, which goes on retail sale in Hong Kong this month, that won the US PGA Championship.

The Cool Stuff

A few key ingredients set this series apart. Like the 910 series, the 913 clubs are adjustable. Unlike most other adjustable drivers however, Titleist’s nifty SureFit Technology (SFT) allows users to change the loft and lie independent of one another. The 913 clubs also have a lower and more optimal center of gravity (thanks to a SureFit Tour weight at the back of the club’s sole) and a hot face insert that’s tapered outward from the centre and which minimizes distance loss on off-centre hits.

First Impressions

The 913s look clean and sleek. There isn’t a huge difference in appearance between them and the 910 series, (you’ll notice the biggest distinction on the sole where red and silver racing stripes accent the heel and toe) and, as a lover of traditional looking clubs, I was happy Titleist “kept it real.” In other words, they haven’t jumped on the white driver bandwagon. (When I asked them if they considered it, they answered with a polite, but definitive “no.”) The black PVD finish, while glossy, didn’t distract in any way.

Thankfully both 913s have bucked the lighter/longer shaft trend of the past few years. The 913 series measures a very manageable 45 inches. At this length Titleist has sent a strong message, namely that it’s easier to make consistent contact (and hit longer, straighter drives) with shorter drivers. It should be noted that Rory McIlroy plays a 45.5 inch driver and Tiger Woods has played one as short as 43.5 inches.

The Company Line

Short clubs aside, Titleist knows that even Tour pros miss-hit tee shots. That’s why they’ve designed a forged titanium clubface that increases distance even on off-centre strikes. Compared to the 910 models, Titleist claims that players will see distance gains of up to four-to-six yards on off-centre strikes. When I first heard this I was worried that I’d notice a big yardage gain left and right (and shots that flew even longer into the rough), but I found the 913s that much easier to control, so my misses actually were minimized. Perhaps that’s one reason why Dan Stone, Vice President of Research and Development, called the 913 series “the highest performance of any adjustable drivers on the market, particularly when it comes to speed and forgiveness.” You heard the man, these new sticks are Titleist’s most forgiving ever.

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