This last week January in Geneva, sixteen watch brands offered 14,000 visitors from around the globe a taste of their technical mastery once again, from the top-tier grand complications to sleek, everyday classics. There were handsome new collections, a good number of perpetual calendars and a lot of divers’ watches. The best news is that there’s a lot of good-looking, highly functional and reasonably priced releases coming to Hong Kong this year.
Two booths stood out from the rest, with Roger Dubuis creating a forest setting with the foliage built from shapes of different watchmaking components. The focal point was a cuckoo clock that would chime every hour, with the bird coming out of hiding to chirp the time, triggering several life-sized mannequins dressed as watchmakers – carrying the brand’s new watches under glass domes – to complete a full turn on the exhibition floor.
IWC was the other big winner, highlighting its focus on the Aquatimer collection with an underwater-inspired booth, portraying life under the sea at the moment when a great wave passes. With moving murals and life-sized models of sharks and other large fish, it was an impressive Ocean Park recreation.
Pages
Click here to see the published article.
