Mercedes-Benz is a select partner at three of golf’s Major championships - the Masters Tournament, The Open and the PGA - and has Adam Scott and Martin Kaymer as golf ambassadors, so the link with the game is obviously strong. Was the decision to partner with the HKGA as Exclusive Official Car Partner driven locally and what were the reasons behind it?
Many of our clients around the world are enthusiastic golfers, especially in this part of the world. With the MercedesTrophy, we are providing a unique platform for our customers allowing us to enter into direct and emotional contact and offer them unrivalled golfing experiences. Our intention is to strengthen the image of Mercedes-Benz in the golfing world and beyond.
In our view, golf is also very important to the society as a whole and to the people of Hong Kong. By partnering with HKGA we want to promote the sport of golf in Hong Kong and create opportunities for Hong Kong golfers to grow. Especially for young kids, the sport of golf is a great platform and should be promoted more.
How has Mercedes-Benz Hong Kong activated this partnership?
Mercedes-Benz has long been associated with both professional and amateur golf. This is true both on a global level as well as here in Hong Kong. Last January, we became the first ever Exclusive Car Partner of the HKGA and title sponsor of an annual HKGA event by signing a three-year agreement with HKGA.
The partnership with HKGA is a mutual benefit to both Mercedes-Benz and the HKGA. By having this partnership, we are able to promote the sport of golf and create more opportunities for the people of Hong Kong to enjoy golf. It is also no secret that many potential Mercedes-Benz customers are passionate golfers and this partnership gives us a chance to show them the world of Mercedes-Benz. It also gives us the possibility to open up the exciting world of Mercedes-Benz to more golfers and we extend special offers to HKGA members.
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