Alex Jenkins takes a look at the remarkable association that the Swiss luxury watchmaker has forged with game since Arnold Palmer first slipped on a Rolex Oyster Perpetual Day-Date chronometer nearly 50 years ago
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Written by Alex Jenkins
Photography by AFP
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A visit to Patek Philippe’s BaselWorld booth is always something to look forward to, despite the fact that the brand’s massive white-and-gold glass structure always has a crowd around it...
There is no denying that the luxury sector is experiencing a sharp slowdown in discretionary spending as the global credit crisis deepens. And yet, the picture of the market for high-end watches is...
- especially motor racing. And although the bond between the Swiss watchmaker and fast cars is as strong as ever (Lewis Hamilton is the brand’s latest high profile recruit), its association with...
I can easily classify this year’s novelties into three categories: the ones I like, the ones I love, and the pieces I would definitely want to acquire! But kidding aside, it was obvious that...
Is it a plane? Gadget from the future (or past)? Or perhaps a watch? According to MB&F, the new Thunderbolt, along with the rest of MB&F’s products are ‘none of the above....
In this writer's opinion the large watch revolution of the last few years permanently changed the desired size of timepieces for men. Due to simple physical differences in each man, there is no...
It was a high-stakes gamble that paid off, when the indomitable watch and jewellery house, Cartier, launched its first collection of Haute Horlogerie last year. Eager to show its watchmaking...
The owner of luxury watch company Maurice de Mauriac Zurich will tell you that the brand name was inspired by two legendary French intellectuals: François Mauriac (1885-1970), a Nobel Prize...
When thinking of words to describe this year’s Salon International de Haute Horlogerie (SIHH 2010), the first two that come to mind are simplicity and elegance. The brands clearly focused on...
Baselworld 2010 provided Patek Philippe with the opportunity to present advances in calibre technology, while Rolex, Chopard and Tag focused on updating classic models and Ulysse Nardin unveiled a...