The Legend Continues

Rory’s Win a Win for OMEGA

Rory McIlroy’s win was also a victory for his OMEGA, for whom the Northern Irishman is a brand ambassador. The luxury Swiss watchmaker, which is the Official Timekeeper for the PGA of America and the US PGA Championship – a deal that was recently extended through to 2022 – was clearly delighted with McIlroy’s performance, with President Stephen Urqhuart declaring: “We congratulate Rory on his outstanding play at Valhalla and all that he has accomplished this year. In our fourth year as a partner and Official Timekeeper of the PGA of America, it is thrilling to see our own OMEGA Ambassador win at the 2014 PGA Championship.”

Following the Wanamaker Trophy presentation, President of The PGA of America Ted Bishop presented McIlroy with the Omega Seamaster Planet Ocean 600m timepiece to commemorate his victory at Valhalla.

"I’m not sure if I’ll wear it or not," said McIlroy of his new commemorative OMEGA timepiece. "I might just put it in a trophy case so that every time I look at it, it will remind me of my win here at Valhalla."

The Biel-based brand, which was founded in 1848, has long supported the sport of golf internationally, serving as the sponsor of the European Masters, the Dubai Desert Classic and the Dubai Ladies Masters.

In 2013, OMEGA took its association with golf to an even greater level by signing three of golf’s professional elite - McIlroy, Stacy Lewis and China’s Shanshan Feng. Its roster of brand ambassadors also include a number of other stars such as Sergio Garcia, Davis Love III, Michelle Wie and Noh Seung-yul, and one of the game’s all-time legends - Greg Norman, the "Great White Shark".

OMEGA will be on hand as Official Timekeeper when golf returns to the Olympics Games for the first time in more than a century. In its long-standing role as Official Timekeeper of the Olympic Games (this year’s Olympic Winter Games in Sochi was the 26th time the brand has fulfilled the role), OMEGA says it is looking forward to golf’s return as an Olympic sport when Rio de Janeiro host the Summer Games in 2016.