The Watch Maker

It says everything about the man and his company that his watches seem to be in the background to the personality and his philosophy. But make no mistake - his creations are first-class. That they look fantastic is easy to see from the photographs, but they must be held and worn to appreciate just how substantial, beautifully manufactured and reassuringly solid they feel. There is that unique “hand-made” depth to each one that has to be experienced to be believed and understood.
It is also the source of his growing success. The company thrives on word-of-mouth marketing as satisfied clients spread the message, one wrist at a time. Daniel practices what he calls "guerilla marketing", cynically exploiting opportunities to get promotion from others at little or no cost to himself. He will also take an existing MdMZ watch from a client and transform it with a new dial or bezel for a few hundred francs. It’s an example of his guiding philosophy. “The point is not to sell, it’s to give pleasure,” he says. “I believe one must evolve or die. My wife Claudia is an artist and has taught me to be an empiricist. Innovation isn’t just the quantum leap, it is about thousands of tiny changes, keeping those that improve the timepiece. Many of these ideas for changes come from my clients. Without the constant client interaction evolution ceases. You can see this in many watch companies as they lose touch with their roots.”