- especially motor racing. And although the bond between the Swiss watchmaker and fast cars is as strong as ever (Lewis Hamilton is the brand’s latest high profile recruit), its association with other sports, most notably golf, has increased markedly. Following on from the launch of the successful Professional Golf Watch a few years back, the company’s popularity among golfers has grown further thanks to a range of new timepieces that embrace both elegance and structural toughness. The Link Calibre S (pictured), part of the Tiger Woods-endorsed Link series, is such a model. An innovative electro-mechanical chronograph, the refined lines of the Calibre S give it a sophisticated, contemporary look, while a robust steel bracelet and scratch-resistant face ensures its appeal with those of an adventurous nature. Cost: $21,800 Contact: www.tagheuer.com