In Good Company

Datejust 41 - Archetype of the Classic Watch

Rolex’s Datejust is the archetype of the classic watch thanks to functions and aesthetics that never go out of fashion. Launched in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial, and consolidated all the major innovations that Rolex had contributed to the modern wristwatch until then. Aesthetically, the Datejust has spanned eras while retaining the enduring codes that today still make it one of the most recognized and recognizable of watches.

Rolesor, the combination of gold and steel on a Rolex watch, has been a signature feature of the brand since 1933, when the name was registered. It is an auspicious meeting of two metals: one, noble and precious, attractive for its lustre and stability; the other, highly resistant, known for its strength and reliability. All of these qualities perfectly mirror the elegance and performance that come together in a Rolex watch.

The Rolesor concept is simple: the bezel, the winding crown, as well as the centre bracelet links are made of 18 ct yellow or Everose (Rolex’s exclusive patented pink gold alloy) gold; the middle case and the outer links of the bracelet are made of 904L steel. Introduced on the Datejust in 1948, Rolesor contributed largely to the legendary status of this wristwatch.

The new Rolesor Datejust 41 is available on an Oyster or Jubilee bracelet. Both bracelets, combining 904L steel and 18 ct gold, benefit from the new concealed attachment beneath the bezel, which ensures seamless visual continuity between the bracelet and case. They are equipped with a folding Oysterclasp and also feature the ingenious Rolex-patented Easylink rapid extension system that allows the wearer to easily increase the bracelet length by approximately 5 mm, for additional comfort in any circumstance.