The Pulse of Rolex
With the history under their belts, the second stage is a dynamic and evolving space that showcases temporary themed exhibits. Here, Rolex has hosted celebrities from culture and entertainment [including many of the tennis stars that play in the annual Shanghai Rolex Masters], Rolex’s clients and partners, and provides exclusive presentations of the brand’s most recent models, including the latest Rolex models from Baselworld 2013 that are currently on display.
The Gallery
This final stage of The Rolex Experience is designed to create a lasting impression on visitors. The Gallery is an intimate salon drenched in soft light where guests can marvel at 200 exceptional timepieces. The lighting displays the watches, which are grouped according to their specific functions and universes, to the best effects, setting off the diamonds, precious stones, and sleek finishes that characterize them.
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