OVERVIEW
Located in the sleepy village of Cha-Am, a 15-minute drive from the resort town of Hua Hin, the beachfront Hotel de la Paix is the complete antithesis to the majority of large resorts that have sprung up along this stretch of coastline in recent times. This is boutique chic at its most alluring, which explains why the 79-room resort, which was formerly known as the Alila when under previous management, has proved a hit with well-heeled Europeans, entrepreneurial Thais and an increasing number of Hong Kongers, many of whom are venturing down with their golf clubs in tow.