Perfectly Formed

Robert Reid reports on the ongoing success of JS Watch co. Reykjavik, one of the most unique watchmakers in the world (See Here)

 

The Sif North Atlantic Rescue TimerArguably JS Watch co’s most popular collection is the Islandus. While the special edition, of which only 10 were made, has sold out, buyers have instinctively gone for the more widely available model. And for good reason: this watch is a classic. Generously proportioned at 44mm this timepiece features a manually wound movement and roman numerals on the face; the number 12 stands out in a bright red colour. With a sterling silver dial guilloched by hand and an ostrich skin strap it represents one very special timepiece indeed.

Reflecting the determination of the Icelandic people and the country’s dramatic nature, the GOÐ, Sif and Islandus timepieces exemplify JS Watch patriotism. These timepieces, which are available in Hong Kong through Times International Creation, are rare examples of traditional craftsmanship working in harmony with contemporary passion. Their mark may not yet match that of a volcano, but they’re a powerful – if exclusive – force in the world of horology and a brand the people of Iceland should be proud of.

JS Watch co. Reykjavik is represented in Hong Kong by Times International Creation. For more information, contact jswatch@timesic.com; (852) 3590 4153 or click here

 

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