Perfectly Formed

Robert Reid reports on the ongoing success of JS Watch co. Reykjavik, one of the most unique watchmakers in the world (See Here)

The Frisland GODJS Watch has gone on to create five highly sought after limited edition collections. Having survived the financial failure, it seems only fitting that the company has created a new timepiece that embraces Iceland’s volcanic vicissitude.

The Frisland GOÐ is a tribute watch that pays homage to the destructive power of the country’s volcanoes. Based on the brand’s popular Frisland collection, this edition has the name GOÐ etched onto the dial in a vivid red hue. The polished black dial is actually a carefully applied layer of volcanic ash taken from the cloud that grounded European air traffic for weeks in late 2010.

Beneath the brimstone, the timepiece is anything but ordinary. Assembled by hand, the case is made from 316L surgical steel and water resistant up to 50 meters. It protects an automatic ETA movement, customised to JS Watch’s specifications. The finished product has a power reserve of up to 38 hours and is visible through a sapphire caseback.

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