V or X? That is the Question

As the overwhelming choice of players at every level of competitive golf and best-selling models around the world, the new Titleist Pro V1 and Pro V1x continually set the standard for golf ball performance

Choosing between the total performance of Pro V1 and Pro V1x, you will notice differences in flight, feel and spin. Pro V1 flies lower with a penetrating trajectory and feels softer.

New Pro V1 and Pro V1x have achieved immediate validation and success across the worldwide professional tours. Jordan Spieth, playing new Pro V1x for the first time in competition, won the Australian Open in mid-November. Two weeks later, Brandon Stone played new Pro V1 in his victory at the European Tour’s Alfred Dunhill Championship.

In total, the testing and validation process for 2017 Pro V1 and Pro V1x included more than 80,000 golfers of all skill levels who received numerous iterations of prototypes throughout the rigorous two-year development process. This included six different double-blind prototype tests during the summer and fall of 2015 that were instrumental in determining the final 2017 designs. 

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Written by Louie Chan

Click here to see the published article.

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