In 2017, five PGA TOUR events raised more than $10 million for charity - the AT&T Pebble Beach Pro-Am, Valero Texas Open, DEAN & DELUCA Invitational, the John Deere Classic and the Waste Management Phoenix Open. Also, the Presidents Cup announced a record donation of more than $10.7 million while the TOUR’s flagship event, THE PLAYERS Championship, generated $8.7 million.
In the spirit of giving back, golf stars, both past and present, have chipped in over the years to make a difference for the less fortunate. Golf’s Big Three - Jack Nicklaus, Gary Player and the late Arnold Palmer - participated in a one-day event back in 2010 which raised an astounding US$15.2 million in a single day for a mission school.
Phil Mickelson and his wife, Amy, launched the “Birdies for the Brave” programme over ten years ago to help build homes for disabled troops and provide educational support for spouses and children of servicemen and women killed in action.
Olympic gold medallist, Justin Rose, and his wife, Kate used their foundation to help underprivileged students via a school lunch programme called “Blessings in a Backpack” where for many kids, lunch at school on Friday is their last meal until they return on Monday for breakfast.
As part of its sponsorship of the season-long FedExCup on the PGA TOUR, FedEx commits US$1 million in annual donations to benefit non-profit organisations. The contributions align with FedEx Cares, a global giving initiative, in which FedEx is investing $200 million in over 200 global communities by 2020 to create opportunities and deliver solutions for people around the world.